A woman wearing sunglasses, a blue cap, and a black sweater steering a utility vehicle with a large, fluffy dog sitting beside her. The scene is outdoors with trees and a clear blue sky.

The person behind Hound Town.

Hi, I’m Madeleine.

Farm kid, designer, dog lover.

I grew up on a farm in regional WA, so caring for animals has always been second nature. After 20+ years working in design and branding, I wanted to build something more hands-on — something that combined creativity with practical care.

My own dog Norman (a joyful, mud-loving spoodle) helped spark the idea for Hound Town. With a Certificate III in Animal Care Services and a deep love of dogs, I set out to create the kind of place I’d want for him.

The location was everything

This is the community I live in and walk Norman in. But despite the number of dog-loving households here, there wasn’t a large, thoughtfully designed daycare nearby — most options meant heading into industrial areas further away.

Hound Town is our answer to that. A convenient, local place where Western Suburbs dogs can spend the day playing, resting and socialising while their humans get on with work.

Abstract pattern with large pink and orange shapes.
A beagle puppy with floppy ears and a black, brown, and white coat walking outdoors on a dirt ground covered with leaves, with trees and sunlight in the background.

A Daycare Designed for Dogs

At Hound Town, our days are structured to balance play, rest and enrichment so dogs stay happy and relaxed rather than overstimulated. With generous space, small group supervision and a calm approach to handling, we aim to create an environment where every dog can feel comfortable.

Some dogs arrive ready to party. Others take things a little slower. Either way, we meet them where they’re at.

A repeating pattern of light blue cloud shapes on a yellow background.
A white dog lying on grass, yawning with its mouth open and tongue visible. The dog is wearing a red harness and is surrounded by green and brown grass and plants.

Our Team

Of course, great spaces only work when the right people are in them.

A tan, curly-haired dog lying on a light-colored couch with a person sitting in the background, blurred, against a wooden wall. The dog is looking directly at the camera.

Norman

With a vision for snacks and belly rubs, he is chief tester at Hound Town. Responsible for rolling out our activities to make sure his friends will have a good time. Has been known to write a few emails in his time too.

CEO
A man with gray hair and wearing a blue sweater sitting on the edge of a bed, with one hand on the bed and the other hand on his knee, looking to the side in a softly lit room.

Madeleine

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Sales Manager
A woman with curly hair sitting on a light-colored bench, dressed in a beige sleeveless top and high-waisted beige pants, looking thoughtfully to her right against a minimalistic background with a wooden accent wall and a shadow from window frames. 
Marketing Director

René

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.